Social media can be a powerful tool as can various forms of guerilla marketing. A new campaign which is both extraordinarily simple and amazingly brilliant seeks to focus the masses attention on the dire straits our nation is in by simply asking “How’s that hope and change working out for you?” with sticky notes.
The campaign is the brainchild of a blogger, Greg Hedgepath, that was simply fed up with our government and the president’s policies. Like many Americans, Hedgepath is tired of the high gas and food prices, record unemployment, out of control government spending and representatives that ignore the will of the people.
Hedgepath’s idea is brilliantly simple. Ask people to post sticky notes wherever they go asking a simple question – “How’s that hope and change working out for you?”
In less than a week more than 9,000 people have joined the Facebook event dedicated to the campaign (although it isn’t required to participate). The sticky notes are showing up at grocery stores, gas stations, bars, ATMs, restaurants – virtually everywhere and anywhere. As you can see from the image above, we left one on a gas pump in Sheridan, CO yesterday.
I am quite excited about this and believe this grass roots campaign can be quite powerful. It reminds people of the current state of affairs and makes them stop and think whether or not this is what they want for their children.
Independent voters, as always, will be key in 2012 and I believe a movement like this could hold considerable sway in their mind. As such I am encouraging all of my readers to take part in the ‘Hope and Change’ Sticky Note Campaign. This can help to serve as a catalyst to returning the government to the people.
Following is a description of the campaign from the Facebook event. Note that you don’t need to officially join the event on Facebook to participate. Simply take a pad of sticky notes and a pen and post them anywhere asking, “How’s that hope and change working out for you?”
- Update, 5/1/11, 5:28am – This campaign is really gaining traction (see video below). Do a Google search for ‘sticky note campaign’ and you get hundreds of thousands of hits now. The Blaze, Glenn Beck’s website, has caught on to the story and in author Meredith Jessup’s latest update she even used our photo. Get on board with the campaign and let’s bring new hope and change and sway some voters!
Purchase a pad of large sticky notes. Write on each one, “How’s that Hope & Change working out for you?” Every time you stop to fill your vehicle with gas, place your sticky note somewhere on the pump before you drive away. DO NOT be destructive in ANY way! Place your sticky note somewhere, so as not to impede the next customer’s ability to read the pump’s digital readout.
Places to stick your sticky’s!
01. The Gym
02. Food Stores, NOT on food items, i.e. packages, boxes,etc. Front edges of shelves only.
03. Gas Stations
04 Doctor’s Offices
05. Restrooms, on the toilet, sink, mirror, door, towel dispenser, etc.
06. Self Check Out Machines, right where the change comes out.
07. Hunting Clubs
09. Shopping carts, on the handle, baby seat, etc.
10. Bulletin Boards in stores
11. Red Boxes
12. Leave Fliers in empty shopping carts
13. Your Electric and Water Meters
14. Flea Markets
15. Resort Areas you visit
16 The “Mom and Pop” stores.
17. Your Computer, Bulletin Board, Desk, etc. at work! It will generate some questions.
18. ATM’s, where the money comes out.
19. Fast Food Drive, on the order screen.
20. Fast Food Restrooms, on the toilet, sink, mirror, door, towel dispenser, etc.
21. Car Washes
22. Laundry Mats
On the net: